Product Packaging and
Point of Sale
It's a fact that there are now around 40,000 different product packages to choose from in the average supermarket. Consumers now have a near infinite choice of products, and markets become more saturated every day.
Research show us that 70% of purchasing decisions are actually made at the point of purchase – to choose one brand over another - so your product packaging had better be as effective as possible.
At Infinite we believe not only that product packaging is a sales canvas on which to promote your products attributes and benefits, it should also be a part of the product experience itself, and embody your brand. After all, a pack has on average just 3 seconds to grab your customers’ attention, so it ought to mean something to them.
Likewise, all your in-store point of sale, posters, shelf barkers, etc should work in harmony both with your product packaging designs and your advertising image in the outside world.
We take packaging design and point of sale design very seriously: From initial research, to idea development, through the trademarking and copyright stages through to detailed pack mock-ups for testing and photography, and the final production processes to press.
Call us today to arrange an informal chat.